The fifth episode of the third season of the TV show “On the same side” made a new record for viewers per episode. The episode that had a topic concerning the nationalism and patriotism in Macedonia, was viewed by 111 237 viewers, had an AMR of 5,84% and SHARE of 22,17%, and has exceeded the previous record by 25 000 viewers. One of the crucial factors for the success that the third season has achieved so far is the new broadcast time slot on Sunday at 14:14, but also that “On the same side” has established it self as a recognizable brand in the Macedonian broadcasting space and has created a large number of regular viewers. The team of the Medium production house expects that this trend of increased number of TV viewers will continue to rise even further, because in the winter period of the year the total number of viewers in front of the TV screens is much larger.